Accelerating The Circular Economy

The World Economic Forum defines the Circular Economy as – “a system that is regenerative by design. It replaces the end-of-life concept with restoration, shifts towards the use of renewable energy, eliminates use of toxic chemicals which impair reuse and return to the biosphere, and aims for the elimination of waste through design of materials, products, systems, and business models.”  

Plastic Recycling  The American Chemistry Council reported in 2018, 36 million tons of plastics were produced in the US. The negative impacts of single-use plastics in our oceans, landfills, atmosphere, and in our food chain are well known. To address single-use plastics and grow the circularity of plastics, plastic recycling is gaining momentum. 

Plastic recycling is generally done in two forms – Chemical recycling and mechanical recycling. Chemical recycling is a process where a polymer is chemically reduced to its original monomer so that it can re-polymerized. This can be done through a number of chemical pathways. Some plastics are converted to fuels or syn-gas for use in other processes.


Tire Recycling  Tire recycling is the process of converting end-of-life tires into material that can be utilized in new products. There are over one billion end-of-life tires generated annually worldwide according to the EPA. Around 249 million tires were generated in the U.S. in 2017 alone. Tires do not decompose. When tires pile up in landfills or junkyards, they can release chemicals into the air, ground, and water which impact ecosystems. As tires are exposed to sunlight, they can breakdown and release GHG into the air.

There are many challenges when trying to accelerate circular economy adoption. These include formulation optimization, production optimization, increased production flexibility, and bringing new recycling processes to market quickly and profitably. 


Avid’s Digital Solutions For The Circular Economy

  • Smart manufacturing solutions to optimize and de-bottleneck recycling operations.
  • Use of scalable platforms and industry experience to quickly take ideas and start-ups to production.
  • IIoT and Manufacturing Operations Management systems to measure, analyze, and improve raw material usage and waste generation.

If you’re struggling how to accelerate your transition to a circular production model, we can help! 

Why work with Avid?

  • We are focused on operations, optimization, and predicting asset issues that adversely affect sustainability efforts.
  • We understand purposeful innovation is key to solving circular economy challenges at scale.
  • We are built on agility.
  • We’re a low-impedance partner, easy to do business with.


If you are ready to INNOVATE, OPTIMIZE, and TRANFORM your operations, Avid is eager to help! Contact Avid here for an initial discussion.

For additional insights or to learn more on how we solve client issues, check out our xTend and xTensibility  programs.

Eliminate Unplanned Downtime

Unplanned Downtime

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Optimize Asset and Process Performance

Asset Optimization

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Eliminate Non-Value Added Costs

Sustainable Profitability

We employ state of the art technologies that lower installed and life cycle costs for digitization and modernization projects.